For Cosmopolitan’s 2025 Z-List, presented by Coach, I designed and built a digital and social campaign spotlighting Gen Z voices, including K-pop group BABYMONSTER. The project combined hand-illustrated typography, tactile collages, and digitally manipulated visuals to create a campaign that bridges pop culture, fashion, and youth identity. The core objective was to translate the editorial moment into a social-forward, shareable experience that amplified the voices of emerging creators, activists, artists, and entrepreneurs, while aligning with Coach’s voice and Cosmopolitan’s creative vision.
Written by Jessica Goodman / Creative director: Samantha Adler / Visual director: Scott Lacey / Senior entertainment director: Maxwell Losgar / Associate visual editor: Sabrina Toto
